While numerous science fiction and fantasy films leave a cult following in their wake, the ride is soon over when the films deteriorate or stop being produced. However, unlike most other media cults, Star Wars persevered for almost three decades before the series saw a revamp on the big screen. However, the first two new films were met with contempt from hardcore fans of the series. While characters like Jar Jar Binks appealed to children, adults who loved the original Star Wars movies found him pointless and darn near irritating.
When the second movie was released it was clear that director/producer George Lucas had lost some of his skill. The third movie, Revenge of the Sith, served as a suitable end to the series, but it still failed to instill the same magic that the originals had. Despite mediocre reviews, the movies grossed significant revenue. The most successful part of Star Wars however comes from the merchandising—from Star Wars t shirts to books and video games inspired by Lucas’ vision. Every year the revenue generated from movie-inspired merchandise keeps Lucas cranking out more.